Product Positioning
Where project profit disappears before the invoice, and how to see it while it's still recoverable.
About the Author
Anastasiia leads marketing and growth at Tolmete. With over six years in technology marketing, she works on how the product is positioned, explained, and evaluated by software agencies.
Anastasiia has worked in technology marketing for over six years across software services, AI and automation, SaaS, startups, and enterprise solutions. Her experience covers the UAE, US and European markets, where she has worked on positioning, audience research, content strategy, campaigns, and growth analysis.
At Tolmete, she leads positioning and marketing communication. Her work starts with the questions agencies ask when they evaluate delivery software: which problem the product solves, how it differs from tools they already use, and what proof supports its claims.
Those questions also shape her work for Tolmete Insights. Anastasiia writes about how technical products communicate value, how buyers assess product claims, and how audience research changes the way a product is presented. Her parallel role at Lumitech adds the perspective of companies evaluating custom software and AI services.
What Anastasiia Writes About
Audience Research
The mechanics of small changes becoming big ones, told from real projects.
Growth Strategy
What an early-warning layer next to your PSA actually does, and what it should never do.
Latest insights by Anastasiia Savchuk
Other Voices on Insights
Founders, product and engineering people at Tolmete — all of them run or build for a real agency.
Ready to Run Delivery on Evidence, Not Status Updates?
From the first time log to the final invoice, Tolmete works as software agency management software that keeps delivery, risk management, billing, and margin connected.